Draper James launches a collection of shoes and handbags: exclusive details – WWD

Fashion label Draper James by Reese Witherspoon is looking to give customers a head-to-toe look with its new collection of accessories.

The fashion brand launches its first shoe collection on Thursday and expands its handbag offering. The spring collection draws on the brand’s signature gingham and chambray patterns and bold colors for a 37-piece range that features sandals, ballet flats, espadrilles, kitten heels and more. The handbag collection consists of 16 styles.

“Reese is a huge fan of shoes and really has that effortless femininity that’s always present in her shoe choices,” said Kathryn Sukey, design manager at Draper James. “That’s really what the brand represents: this idea of ​​effortless femininity, as well as color and optimism and this idea of ​​being classic, but still fun. So it was really easy with this really established aesthetic of the brand to incorporate it into the shoes.

For her first shoe collection, Draper James turned to 1990s nostalgia, focusing on ballerina flats and espadrilles, two styles that Witherspoon herself wears regularly. The styles reflect the classic femininity of the Draper James aesthetic and pair well with the styles already featured in the brand’s apparel offerings. Pieces range from $60 to $120 and will be available at Draper James stores and website, as well as Zappos and Nordstrom.

“Where we really think about the versatility of the classic nature of women’s apparel with ready-to-wear, shoes and handbags, we give ourselves a little more space to play a little more in the trend,” Sukey continued. “I still think the brand is relevant and not trendy, but with shoes we wanted to be careful [to trends] and have fun, especially with this new concept of ballerina espadrille.”

The brand also wanted to offer its customers a complete head-to-toe look, as shoes were the last category of a complete look that Draper James had yet to enter.

In addition to clothing, Draper James offers handbags, jewelry, sunglasses, hair accessories and face masks. According to Draper James, shoes and handbags are expected to represent less than 10% of total business in 2022, however, these are categories the brand sees huge potential moving forward.

Styles from the Draper James shoe collection.
Courtesy of Wini Lao/Draper James

Draper James has already entered the footwear category through collaborations with major footwear brands like Keds, M.Gemi, and Tretorn, which helped the brand get a feel for what its customers wanted.

Collaborations are an important part of Draper James’ strategy, as they give the brand the opportunity to reach more customers and experience a category they are unfamiliar with, such as Lands’ End, with which Draper James first teamed up in 2020 for a swimwear collection.

“Partnerships have brought so much to our brand,” said Erin Moennich, CEO of Draper James. “We look at each collaboration differently, but they’ve been wonderful for us in terms of reaching new customers, working with different design teams, and merging the two brands.”

Moennich explained that partnerships will continue to be a big part of Draper James’ strategy as he continues to grow and explore other categories.

Sukey and Moennich expect the footwear collection to resonate with client Draper James, as the styles can fit seamlessly into their wardrobes.

“He’s someone who doesn’t really shy away from expressing himself with outfits and style,” Sukey said. “What we do with our line is that we really want our daughter to be able to express herself through the clothes that we create. We want to fit right into her life and really capture all aspects of her life.

Draper James shoe collection, handbag extension

Handbag styles from Draper James.
Courtesy of Wini Lao/Draper James

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