Franca Sozzani, legendary editor-in-chief of Italian vogue from 1988 until his untimely death in 2016, had an inimitable taste. Sozzana made fashion but didn’t follow it, or at least wasn’t possessed by it. His mantra was style. Personal and based on combinations of vintage and contemporary pieces, it set her apart from other editors and fashionistas alike. The difference was her charisma, which set her apart from each pick.
As her sister Carla Sozzani explains, “Franca’s style went through two periods: the first was very sober and somewhat androgynous, characterized by many of Alberto Biani’s clothes which almost became his uniform. Although not much remains of this period, apart from a few Caraceni jackets, her son Francesco Carrozzini likes to remember her mostly in this way. And that’s how we perceived her at the turn of the 1990s and 2000s: she often came to the newsroom wearing dark tapered pants and a White shirtmaybe wide, with humble Friulanis on his feet. She was not carrying handbags but rather small shantung bags.
“Then she changed her style. Around 2010, coinciding with greater media exposure, she began to wear more feminine, varied, colorful and flowery clothes. The slipper was replaced by Manolo shoes with half heels. She wanted to move completely away from a fashion look, mixing old Saint Laurents, tie blouses and below the knee skirts. In the end, she changed the clothes but not the personality,” Carla continues.
During the gala evenings after 2010, Franca surprised with polychrome and histrionic or frankly ethereal choices, with macroprints, animal, feathers, embroidery and important jewelry. She has always been iconic.