The Coach ‘Coachies’ collection sees fun personalities on leather bags and cardholders

Are you aware of the unique phenomenon where you start seeing faces in inanimate objects? No, it’s not weird at all; facial pareidolia is a more common occurrence than you might think, and if it looks like you’ve just spotted a familiar face or two on these Coach bags… rest assured, we see them too.

In fact, the Coachies collection includes limited edition Rouge 17 bags designed with various expressions and faces that reflect different personalities – which you can choose according to your mood for the day.

Sweetie, for example, is a sweet, loyal cutie with a pink blush on her cheeks, Winkie is a more playful character with a flirtatious side, while wide-eyed Sparkie seems to be the energetic leader of the group. For more subdued vibes, there’s also the free-spirited Groovie, in pine green and with belt buckles for the eyes, as well as our favorite personality, Dreamie, who is “savvy, confident, slightly sarcastic”, droopy eyes and raised eyebrows included.

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Do you like them or do you hate them? We can’t get away from the idea that these seem like more affordable alternatives to the famous Hermès Kelly doll, although the Coachies are undeniably cute. Plus, the tote bag styles are crafted from butter-soft glove-tanned leather and their signature Textile Jacquard, an eco-friendly material made from a blend of organic cotton and plastic bottles. recycled.

You’ll be able to spot classic Coach details such as clasps and tassels, done with a twist – tassels now form a swirl of hair for our fun new friends, polished rivets and eyelets appear on leather panels as eyes, while the zipper tab, hang tag and key cap form hands and legs that extend from the body of the bags.

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The Coachies collection also includes two other limited-edition accessories: the Kira Crossbody, a sleek style with two zipped compartments that has just enough room for your everyday essentials, and card holders that still let you express your personality on your, this time, wallet. .


The Coach Coachies Collection, $220-$1,600. Available at Coach stores.