Inga Gubeka, Founder and Creative Director of Inga Atlier, a contemporary lifestyle brand that manufactures unique luxury leather goods. (@ IngaAtelier / Instagram)
- A young entrepreneur based in Johannesburg has launched a range of tailor-made leather bags.
- All bags are made locally and even come with a personalized scent.
- All its stock was exhausted following a single tweet.
Johannesburg-based 31-year-old entrepreneur Inga Gubeka has sold her entire line of luxury leather bags after tweeting about her new line.
He describes his bags at Business Insider SA as a fusion of African luxury and Scandinavian design elements, particularly the latter’s âclean lines, attention to detail and simplicityâ.
The diverse range of luxury leather bags from Inga Atelier which sells for R1650. (Atelier Inga)
âThe sales have been ridiculously crazy,â Gubeka said of the response to his tweet on Friday:
I am just a boy from the village of Engqeleni (Eastern Cape) with a dream that one day my brand will be recognized internationally as one of the best luxury leather goods brands to come from Africa. Watch this place …
And that’s where I started in 2018 pic.twitter.com/VDHcDxqt17
– INGA GUBEKA (@ingagubeka) February 10, 2019
He said he received an immediate rush of orders after the tweet, and now has run out of stock at his Hyde Park Corner kiosk in Johannesburg – with the exception of small items like business card holders in leather.
Inga Gubeka (right) with TV personality Maps Maponyane (left) at Inga Atelier’s Hyde Park Corner kiosk in north Johannesburg. (@ IngaAtelier / Instagram)
Gubeka studied interior design at Durban University of Technology and founded his first company Indalo DÃ©cor in 2012, which he later resigned from after differences of opinion with his partners over the way forward for the company. . He then created Inga Atelier to focus solely on luxury leather accessories.
âI realized that there was a gap in the market for luxury leather goods, especially those that are made locally,â says Gubeka.
On average, it takes Inga Atelier five hours to create a single bag, designed by Gubeka himself and then cut, sewn and assembled by hand by a production team he has trained. The final touch is to add a perfume specifically personalized for Inga Atelier bags.
Sewing is mostly a slow process because âeverything has to be preciseâ.
In 2016, Forbes named him to their list of the best 30 Africans under 30. He was recently a speaker at the World Economic Forum in Davos, Switzerland. In collaboration with Absa, he offered leather bags to 120 dignitaries present including President Cyril Ramaphosa and Minister of Public Enterprises Pravin Gordhan.
President Cyril Ramaphosa (top left) and Public Enterprise Minister Pravin Gordhan (top right) receiving Inga Atelier bags (bottom) from Inga Gubeka at the World Economic Forum in Davos, Switzerland. (Inga Gubeka / Twiter)
Recent interest in his brand has been a boon in a very tough consumer market. Gubeka tells Business Insider that his number one challenge is to meet the delivery expectations of a high-quality product.
Inga Gubeka focused on yarn work for her Inga Atelier bags in her studio. (Absa / Twitter)
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